Real business planning is hard work.

Yes you can grab a template offline and fill in the blanks but that kind of business planning will not give you the results you’re looking for.

Real business planning takes hours of research, writing, reviewing and studying.

You’re running a real business so you deserve more than a business plan template and a “see you have a good day!”

According to The SBA, 50% of new businesses will survive to year 5. That means this gives you a 50-50 chance at survival let alone success.

Top reasons for failure are issues like not knowing your customers and what they need, no clear value proposition, under pricing yourself and cash flow problems.

You address all these issues in your business plan.

So what’s keeping you from writing your business plan?

Writing your business plan will save you time and money but best of all, you’ll increase your chances of success.

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Why You Should Write a Business Plan

Small business owners are using business planning as a way to figure out their most pressing challenges. The "aha" moments come when they decide to write the business plan themselves. Here are 7 reasons why you should consider writing a business plan.

  • To test the feasibility of your business idea

  • To plan ahead for a smoother startup experience

  • To establish business goals and a course of action

  • To understand your numbers and how to become profitable

  • To figure out which products to bring to market and which ones you should not

  • To figure out who you need on your team

  • To secure funding from a bank or attract investors

What's Inside

This is no ordinary business planning course. In this course, you will gain the knowledge you need to not only write a business plan but manage your business better. If you're serious about building a successful business, you'll appreciate the time spent in this intensive writing course. You will also receive:

  • Weekly video lessons explaining goal setting, marketing, pricing, operations, financial forecasting and more

  • Three (3) one-on-one coaching sessions to answer your most challenging questions

  • Worksheets and handouts to simplify the business planning process

  • FREE business plan review with personal feedback and a business plan score to help polish your work

  • FREE business plan workbook shipped to you to help formulate your thoughts during the business planning process

  • Recommendation for financing when applicable

Your Course Instructor

  • Deonna Barnett

    CEO & Managing Consultant

    Deonna Barnett

    Deonna Barnett has worked with entrepreneurs in business planning for over 10 years. She has expertise in ideation, business model design, financial management, operations management and marketing strategy development. She has started two businesses of her own and served as Director of a non-profit organization for 4 years. Her connection with financial institutions and expertise in business management provides a unique advantage to helping other small businesses reach their financial and business goals. She's a graduate of The Ohio State University, wife and mother of four and loves, loves, loves small business everything.

What Our Clients Are Saying

Kelly Armstrong

Be Whole Financial Enterprise, LLC

Kelly Armstrong

I took this course with Deonna a year ago and provided are some amazing things I learned and implemented for my existing business, Be Whole Financial Enterprise. I had so many different niches for my business initially. During the course, Deonna helped me narrow down exactly what my expertise was so I could be more focused and extremely successful in one area. I learned how to write a detailed business plan. This plan consisted of market research, financial projections, marketing strategies, competitor analysis and ways to get funding to name a few. By the time I was finished with this course, I knew everything about my business and how to forecast income projections for the next year. This course is an eye opener for entrepreneurs. It’s a great course for anyone wanting to start their own business or for anyone who is currently in business. You will be amazed at the business acumen you develop by taking this course. Thank you Deonna for helping me to be a successful business owner. Your course is amazing!
Lynnette Mallory-Smith

Mallory's Rib Shack

Lynnette Mallory-Smith

I am so grateful for Deonna. She has really helped me in my business. We made changes in our operations and pricing and saw immediate results. My business was in a crunch after relocation and she worked with me to get $10,000 for working capital. That was my first business loan after being in business for 5 years. It was a pleasure and wonderful to work with Deonna. She is beautiful inside and out.
Carla Renee

Coach Carla Renee

Carla Renee

I was told that I could turn my passion for helping individuals reach their potential into a business. With no guidance, I tried and didn’t go far. When I moved to Columbus, I met Deonna and learned about the benefits of defining my business which meant creating a business plan. Once I went through the program…twice, I was able to truly breathe life into my business. I was able to determine where I was going and what I wanted to do. I already knew my “why”, but truly making it happen was an area I needed help with. I got that and more from this business planning course. I now know how to target my audience and what services I want to provide.

Course curriculum

  • 1
    Welcome to the course!
    • Tell Us About Your Business
    • A message from the instructor
    • Before we begin...
    • Pre-Test (Show us what you know already without researching the answers)
  • 2
    Getting Started with the Business Plan
    • Introduction to Business Planning: Business Plan Outline, Business Description, Company Goals, Soundbite
    • Write Your Business Description
    • Business Plan Scoring Rubric
    • Resource Guide - Starting Your Business in Ohio
  • 3
    • The Marketing Plan: Industry Analysis, Competitor Analysis, Competitive Advantage and Promotional Strategy
    • Test your learning
    • Write Your Marketing Plan
  • 4
    • Determine Your Pricing Through a Breakeven Analysis
    • Pricing Strategies
    • Breakeven Analysis Calculator
    • Schedule a One-on-One Session
  • 5
    • The Operations Plan: Building Your Team, Records Management, Quality Control, Insurance
    • Legal Structures & Taxes
    • Write Your Operations Plan
  • 6
    Financial Projections
    • Complete Your Sales Forecast
    • Complete Your Cash Flow Statement
    • Sources & Uses of Funds Worksheet
    • Write Your Financial Summary
    • Schedule a One-on-One Session
  • 7
    Finalizing the Plan
    • Writing Your Executive Summary, Packaging the Plan & Preparing for Presentations
    • Submit Your Business Plan for Review
    • Post Test
  • 8
    Next steps
    • More resources for you
    • Before you go...


Pay the full course fee of $995 or make 3 monthly payments of $335.


  • Why should I pay for this course when I can get a business template online for free?

    Templates are just templates. They don’t talk back. They don’t analyze nor rationalize. This course questions you’re every move. This course offers step-by-step guidance (hand-holding, if you will) and feedback that a template can’t give you.

  • How long is the process?

    Because you can work at your own pace, the process is 6-10 weeks long depending on how quickly you work. This is a good amount of time for research, writing, revisions, and reviews. You may find that you’ll still be writing and adding finishing touches to your plan after the end of the course.

  • Will I have a business plan after this course?

    Yes! This course is all about writing and completing your own personalized business plan. Be sure to submit your draft and your final business plan for review and feedback.

  • Can I take this course for two businesses?

    This is highly not recommended. You will be swamped with so much info that trying to do two businesses at once will become overwhelming and confusing. Stick to one for now and the information you get from writing one plan can help you write another plan later.

  • Can my business partner take the course with me?

    Yes! You both can take the course together under one enrollment and submit one business plan for review.

  • How do I get a recommendation for financing?

    You must submit your final business plan and it must score over 70% or above to get a professional recommendation and reference for financing at an institution of your choice or with a suggested financial partner. Such recommendation does not guarantee financing but increases your chances.


For questions or help with enrollment, contact Aventi Enterprises at 614-528-4138.

Client Reviews

  • Pulling it all together

    Chris Moscato

    This course helped break down business plans into weekly assignments that pulled together easily in the end. Having the opportunity to ask questions and talk...

    Read More

    This course helped break down business plans into weekly assignments that pulled together easily in the end. Having the opportunity to ask questions and talk through the business plan was crucial.

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  • Business plan training

    Lakesha karikari

    I enjoyed the course and I thought it was very educational and helpful.

    I enjoyed the course and I thought it was very educational and helpful.

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    Chelsea Johnson



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Are you ready to take the leap?

Give your business a chance at success with a carefully, thought-out business plan.

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